A Study on the Cross-culture Management of Huawei Company in North American Market
|School||Wuhan University of Technology|
|Keywords||Huawei Company cross-culture management culture values’diversity North American market|
The further deepening of economic globalization urges the multinational corporations starting international development, at the same time, this international development has been impacted by the cultural values’ diversity of globalization. The object of this paper, Huawei, after more than20years’ developin, varies from a domestic enterprises to one of the world’s leading supplier of communications equipment.Huawei has also recognized the impact on market strategies by addressing the cultural differences during the process of opening up overseas markets.The body of this article starts with Huawei’s internationalization strategy, and analyses the development and status quo of Huawei, the formation of Huawei’s internationalization strategy and Huawei’s strategy in the North American market. Secondly, from the viewpoint of the differences between the West and the East, this article summarizes and analyses influence towards the strategy of Huawei North America by cultural factors. Subsequently, the paper points out the cross-cultural issues that Huawei encountered in the North American market, including the pressure of building cross-cultural team, the patent protection dispute and the obstruction of mergers and acquisitions. The first part of Chapter Five discusses the measures taken by Huawei to solve the above-mentioned problems, which are using the talent internationalization strategy to promote the penetration of different culture, overcoming the specification obstacles by wining in the patent war and advancing the international mergers and acquisitions. In addition, the author carries out relevant proposals based on the study of the above measures, including strengthening the construction of cross-cultural management team, emphasizing the standardization management and awareness of patent protection and strengthening government relationship building to promote the overseas mergers and acquisitions. From a multi-angle analysis of Huawei’s North American strategy, this article carries out the recommendations of the international strategy for multinational corporations, and summaries the research limitations and further research space in the final chapter.