China Unicom to Develop the LBS Business Strategy
|School||Beijing University of Posts and Telecommunications|
|Keywords||LBS China Unicom business model|
With the advent of the3G era, mobile Internet is the rapid rise of mobile telephone terminal equipment as an integral part of our lives, the importance of mobile positioning fore, as the market gradually improve the industrial chain, consumer identity consciousness improve, LBS will become a mobile terminal application hot. At the same time, the traditional mobile operators are faced with a closed system to the mobile Internet open system transition situation, China Unicom as the best technology, market development is the most mature WCDMA license holders should make full use of existing resources to carry out the position information services to adapt to the new pattern of the mobile Internet to make a positive gesture.Start from the analysis of domestic and international market trends, the location information service in North America, Japan, Korea, Europe and domestic developments. Found in the study of location-based services market in China, the location information service industry chain involves a number of links, as mobile operators to carry out the location information service need to study the role functions of the industrial chain, and then lay the business development strategy. Through the industry chain analysis, SWOT analysis, benchmarking analysis, market research analysis, and location services industry chain in China, analysis, combined with the advantages of the technical reserves, resources, status, given China Unicom to carry out location information service strategy, the characteristics of the location information service industry chain, China Unicom how to carry out the business model of the location information service is given a certain idea.Finally, the prospect of China’s domestic position and information services market, in particular, should be vigorously carry out the location information service, the occupation of the mobile Internet market, to complete integrated information service provider from the traditional network operators to mobile operators, China Unicom, transformation.