Dissertation > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management

China Telecom Inner Mongolia market research company 3G business

Author PanXue
Tutor BaLi
School Inner Mongolia University
Course Business Administration
Keywords 3G Service Innovation SWOT analysis Operation strategy
CLC F274
Type Master's thesis
Year 2013
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China telecom industry has experienced from scratch, from small to large, from weak to strong hardships, experienced20years of development, formed a relatively complete industrial chain, from the early age of analog to digital era, and today3G era of data. In order to in the era of the3G can launch the global competition, for domestic3G business development out again telecom carrier recombination, formation of the three mobile communication company competition and holds three major technical standards.There is no doubt that3G network operations and developed into various operators Development key. As a leader in the field of mobile communication of China Unicom3G a how to face market challenges, how to develop and cultivate the3G business has become China Unicom chief solution key question. Aiming at3G business operation how to serve as the basis of promotion and publicity, how to according to their own license plate standard brick disadvantages based on foster strengths and circumvent weaknesses, we need more in-depth thinking and research.This article through to the macro environment,3G market situation, the main competitors for a thorough analysis, contrast, while China Unicom Inner Mongolia branch has the advantage, inferior position made objective exposition, to help China Unicom Inner Mongolia company seeking to restrict their own development problems, and proposed solutions for the purpose. China Unicom Inner Mongolia company to rely on Telecom communications business, strengthening internal management, improve service quality, to extend the industrial chain, advance system innovation, integrated use of resources, establish high-quality goods consciousness and other aspects, to achieve bigger, stronger, do a good job in3G business goals. In point of view and strategic planning, use of economics, strategic management, operations management, and other related knowledge, relying on comprehensive theoretical supporting points, looking for more in line with China Unicom Inner Mongolia branch of3G business competitive strategy. Using market research, access to information for all kinds of data collection and analysis, focuses on the company3G business competitive strategy and measures.

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