Pingliang Telecommunication Entire Service Times Differentiation Competitive Strategy
|Keywords||Pingliang Telecom full-service era differentiation competitive strategy|
Through the acquisition of China Unicorn’s CDMA network, China Telecom in2008was the dream of mobile licence, get rid of the past from the world’s largest fixed-line operator’s identity, formally entered into the whole business operators new roles, the whole business competition inevitably mention strategic height.This paper mainly analyzes the China Telecom faced competition environment, analyzes the three major operators in the current competitive initiatives and the formation of competitive posture, according to the Pingliang branch of China Telecom’s actual situation, to develop the Pingliang Telecom in the next few years difference of competitive strategy. Pingliang Telecom differentiation competitive strategy is characterized, and give full play to its own fixed firm foundation advantage, continue to create excellent broadband network; give full play to advantages of enterprise customer contact, and constantly consolidate and satisfy the clients of government all business requirements; give full play to advantages of human resources and transformation of telecommunications experience advantage, mobile mass market, expand market share; continue strengthening the whole business of new product launches, deepening and mobile company, Unicom difference of comparative advantage.This article on China telecom industry competition situation to make the analysis, the three operators future difference changes the strategy decision-making has draw lessons from a meaning. In particular, the telecommunications industry competitive advantage of the establishment principle of in-depth analysis, the telecommunications company interior establish difference advantage means were summarized, the differentiation advantage to establish the various stages of problems undertook combing, put forward opinions. In telecommunication enterprise difference based management, this paper focuses on six aspects of management this paper analyzes the problems, put forward the solution.In the face of the Pingliang mobile and China Unicom all business competition, especially the Pingliang mobile with huge cash flow and brand advantage to occupy the dominant position, Pingliang Telecom in the whole business times competition is to try and pioneering stage, to a certain extent made mobile business growth. But at the same time, the mobile market share is still in decline, while the traditional fixed-line business continues low value trend is still difficult to resist, the income loss speed, customers of Telecom brand awareness is still relatively low, the lack of such as telecom Pingliang M-Zone, China, global such a strong brand support, still in the product of old road. In this market situation, Pingliang Telecom needs to expand market share, enhance brand value. Study of full service age difference competition strategy, the Telecommunications Branch Pingliang stable market share, the steady income, build brand advantage has important significance. Hope that through this study, can for China Telecom’s local branch to provide valuable new ideas, everyone out of the Red Sea, embarked on the road of steady development of science.