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Countermeasure study of growth enterprise life cycle perspective based on Huarun gas

Author XuanWenRong
Tutor LvWanQing
School Yunnan University
Keywords China resources gas The business enterprise growth Enterprise life cycle
Type Master's thesis
Year 2013
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Any enterprise is as one who has a characteristic of individual life, it will inevitably face grow to the natural law of death, the stand or fall of an enterprise strength strong and the weak, operations directly related to the length of the enterprise to survive in the market cycle. Growth theory of enterprise and enterprise life cycle theory demonstrate law of enterprise development for overall process. Low of enterprise development and enterprise life cycle theory are necessary for strategic adjustment of enterprise, which is the key point for enterprise longevity.China resources gas (CRG) as the rise of gas enterprises in our country, after six years of rapid growth, has been formed in the course of domestic gas industry strong competitive power. As China resources gas12th five-year plan, to achieve the goal of the new group will face a new round of development. On one hand, CRG is representative as a enterprise develops in market circumstances of competition rapidly. On the other, CRG has become the biggest operator in China after years of rapid development and strategic adjustment is necessary for new stage of development. Growth theory of enterprise and enterprise life cycle theory are used to study current situation and development strategies of CRG.The author through literature study and expert consultation are used to study theory of enterprise growth and enterprise life cycle. And core content of this two theories is demonstrated. With field research data, development status of CRG is analyzed through development history, organization structure, operation status, enterprise culture, financial condition, and human resources management. Then current development stage is estimated based on characteristics of CRG through enterprise life cycle theory. And problem of enterprise developing is analyzed for the stage in enterprise life cycle as well. Eight items of countermeasure are proposed for steady and healthy development of CRG in next stage, which are establishing improved training system, management innovation, guarantee of project quality, enhancing safety management, to strengthen risk management, professional manager construction, to promote construction of harmonious enterprise, to exploit points of growth.

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