Dissertation
Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Various types of newspapers > Professional newspaper

CPPCC newspaper Marketing Strategy

Author LiuZhiGuo
Tutor NingDeHuang
School Kunming University of Science and Technology
Course Business Administration
Keywords newspapers CPPCC united front marketing Strategy
CLC G216.3
Type Master's thesis
Year 2011
Downloads 19
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With the development of market economy and China’s press and publishing industry’s reform and opening, China’s newspaper market has become the world’s largest market for distribution of the total.However, network media, represented by new media has brought more and more to the newspaper’s challenge, the growing integration of mobile networks and the Internet, people access to information and reading habits have been different from the past, newspapers had to face the loss of readers, issued fewer and advertising growth decreases. Meanwhile, the news publishing industry "business transfer company" to further accelerate the reform, the newspaper industry is growing degree of market economy.In this context, the development of newspaper marketing strategy is becoming increasingly important. The Chinese People’s Political Consultative Conference Newspaper(Abbreviation: the CPPCC newspaper) After nearly 30 years of development, newspapers, advertising and marketing has made great progress. However, with the market requirements and development needs of the entire media industry there is much room for improvement.Although the domestic and international marketing theory on a more comprehensive, but a relatively small newspaper marketing. CPPCC and united front against the newspaper field studies are extremely small, there is no systematic and comprehensive article. To study the issue and help guide the development of the CPPCC newspaper business, newspaper marketing rich empirical research. Meanwhile, newspaper production related industries, sales have reference.In this paper, theoretical things, the use of empirical research methods, the domestic newspaper market status and trends and the CPPCC newspaper status and the development of competitive environment analysis summary, and then use the survey to analyze the database, the CPPCC newspaper market demand, Through the STP marketing theory to analysis confirmed the CPPCC newspaper target marketing strategy, thus further the CPPCC newspaper brand marketing, advertising, events, releases, rights of political and public relations, community and public relations strategies analysis, and ultimately reasonable and effective marketing strategy recommendations.

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