The Travail and Reflection of Current Marriage Program
|School||Fujian Normal University|
|Course||Radio and television Art|
|Keywords||Marriage Program "If You Are the One" Consumer Culture Audience Rating Program Brand|
In the beginning of the 2010, "the marriage heat" appeared again on the Chinese television with many satellite television stations stated the marriage program. Compared with the "Date for Love" column had initiated "the marriage heart", the newest "the marriage heart" have happened some new changes. These changes reflect the new trend of the entertainment program. On the one hand, the paper analyzes several reasons for the prosperity of the marriage program. On the other hand, it rethinks how to avoid vulgar phenomenon. At last the paper seeks the way of development about the marriage program in future.The paper can be divided into three parts. The first part is mainly about the development of marriage program in China. Then it analyzes the characteristics of these kinds of columns. The second part concludes some reasons for the prosperity of the marriage program. The third part is about the SARET underestimated marriage program and analyzes the reason about the vulgar phenomenon. At last is the enlightenment from marriage program’s prosperity and death.