Studys in the Contemporary Brand Sales Exhibition Shop Design
|School||Harbin Institute of Technology|
|Course||Architectural Design and Theory|
|Keywords||brand sales exhibition shop design strategy consumption Culture vision technology|
This paper takes contemporary brand sales exhibition shop as research object, and will pays attention to humanistic diversification and respects brand traditional as this study’s premise, deeply analysis contemporary brand sales exhibition shop’s development path and characteristics, investigates brand architecture’s image and spatial design manipulation, and solves practical building core problem under the background of vision information media and consumption culture.After the analysis the background and development actuality of the brand sales exhibition shop, this paper concludes concept of the brand sales exhibition shop. It is that on the premise of the consumption transmutation and the development of vision technology, the brand sales exhibition shop provides a particular conceptualization space and absolutely architecture form, to show and sell the brand’s identity, and becomes a kind of architecture type with consumption, culture, art and fashion.After consulting lots of examples, this paper summed up its distinctive features: modeling-diversity, theme-unity, function-complex, high-tech. The core is to serve the brand. Brand sales exhibition shop is the material culture carrier of Enterprises brand culture, which manifested in the respect that architecture communicates brand information, creates brand image, reflects marketing tools and working methods and expresses of the brand spirit.On the establishment of the above analysis, this paper studies the design method of interior space and image of the brand sales exhibition shop. The interior space is the information carrier of the brand, and the function settings of the room, the Streamline and organization of space, the creation of atmosphere is all around the brand’s logo, identity and style to carry out. In the specific operation, it will depend on the control of space shape, material application, the color mix, the technical support of lighting and video projection and so on. And the design of building image, the architecture construction should pay attention to shape both simple and rich. Simple is the meaning the it should be able to give the impression of stable construction, but behind the simplicity is the support of innovative design approach and high-tech technical, for example, using new construction methods to structural problems, using new materials to the performance of traditional practices, and the applications of thin skin and the double-skins.This paper is mainly divided into four parts, 69000 words, 39 examples and 112 pictures. Finally this paper establishments how to use architectural words to express enterprise’s brand image accurately, and on this core foundation, to solve now exisiting problems and malady as much as possible and make prospect of future development trend for this building types.