Contemporary Art Design Personalized Constitute a Research
|School||Dalian University of Technology|
|Course||Art of Design|
|Keywords||Pop Art Andy Warhol Art and Business|
For contemporary design, influence of pop art is very significant. Pop art is one of the mostinfluential art movement in twentieth Century, twentieth Century is only accepted art schools.Although it was initially in the UK, but the growth of soil is the United States of Americacommercial civilization. Pop art is the United States of America native cultural consciousnessand traditional realism spirit victory, so the United States of America’s pop art contains aprominent nationalist sentiment in the. The mood of its success in the United States play a bigrole. Therefore, although the development of American pop art late one step, however, when anew generation of American artists to directly face their own daily life environment, and thepossibility of exploring the theme and artistic expression of the new, even more than theirBritish counterparts more enthusiasm, more common. American pop artist to comply with "artshould reflect the daily life, daily life in art" the aesthetic artistic conception. Try to seek aclear logical factors in the process of the development of spiritual kingdom in the materialworld, in the performance of the unpredictability of the spiritual world and modern abstractconcepts, emphasizing the daily visual things can serve as a kind of let more peopleunderstand the language form. In this art movement, Andy Warhol (Andy Warhol) take thelead, achievements. Arneson (H. H. Arnason) said:"there is a bit more than anyone supportpop art painter, he is through painting, objects, not open to the public and private life of hisfilms, with public image to the hand support, this person is Andy Warhol (Andy Warhol)".Atpresent almost all art phenomenon, by Andy Warhol (Andy Warhol) effects, such as concept,behavior, graffiti and later new cartoon image, test movies under his influence, in addition, forart and commercial culture, popular culture, the development of the advertising industry trendof people today, and Andy Warhol (Andy Warhol), he is the true sense of the contemporaryspirit.In the economic globalization today, art and business cooperation. Design andcommercial art cooperation is an important phenomenon in contemporary consumer life.Because of the expansion of commercial elements in art creation field, to bring to rethink theart ontology, art can have a wider communication space, and gradually infiltrated into thesocial life. This paper attempts to start from pop art, Warhol from pop art master Andy (AndyWarhol) who were discussed, art and business cooperation in the road, analysis of cooperative form and way of design and business analysis of contemporary art, art design and commercialcooperation on issues affecting art design and value, in order to achieve rational judgment andunderstanding of contemporary art.