Dissertation > Art > Movies, TV Arts > Film,television, art theory > Television and movies, reviews, appreciate

Aesthetic Appearance of Watching Television Ads from the Image Narrative Angle

Author LiZuo
Tutor HuGangFeng
School Taiyuan University of Technology
Course Art of Design
Keywords image narrative film and television implantable advertisement lens layout lens convergence
CLC J905
Type Master's thesis
Year 2013
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With the network integrating continuously into daily life, the image has now become the indispensable part of life. Because of the rich images, market of text ads becomes more and more small. When the image brings people pleasure, people’s understanding and patience to text ads is very lack in the face of the single text ads. At this time, implantable advertising appears. This new form of advertising not only provide advertising content popularity, but also" plays the effect that everyone at the same time, the audience has also brought a feeling of beauty. Image narrative means the fusion image and narrative. Through professional technology, video images presented in front of us by the dynamic picture. The narrative is the development process of the whole story through literal expression. Although they are part of each different, but they are closely linked. Although there are different ways of expression, but the expression of the content is the same. They show the complementary content. With the combination of image and narrative forms, they become a new culture and art, and people love to see and hear all kinds of pictures and become rich, perfect visual feast. Based on above background, this paper analyzes the performance of the United States television ads from the image narrative perspective.The thesis is composed of five parts. In the first chapter, mainly on the background and the research methods are presented in this paper. In the second chapter, an overview of the relevant theory is stated, including the related research and image narrative and film and television ads meaning. Domestic and foreign relevant research review found, from the image narrative perspective analysis of the performance of beauty does not see more. The third chapter, discuss the aesthetic and lens layout and interface of film and television ads appear, respectively discusses props implanted lens layout and interface presentation and props implanted aesthetic; implantable lenses on layout and interface presentation and aesthetic; role of implantable lens layout and interface presentation and aesthetic expression. The fourth chapter, analysis of the aesthetic communication problems and lens layout and interface and solving method, first discovered the aesthetic communication problems and lens layout and interface, defect layout film implanted advertising the realistic limitations and lens between; and then put forward solutions on the lens layout and connection problem film and television ads, strengthening of narrative cohesion consistency in the lens layout, advertising scene layout should be consistent with the target audience, carefully selected promotional merchandise, advertising photography not overdo something and master professional knowledge. The fifth chapter, the main conclusions are given and the prospects for future research. In this thesis, the level of domestic product placement can be seen to be improved, a good grasp of the lens of the television advertising layout and convergence to allow placement is obtained aesthetic, over-arranged product placement on television from the image narrative angle level performance the implanted lens of advertising, will only make the audience objectionable, not to play a beautiful effect. Lens layout and the convergence of film and television product placement also need further study and explore its aesthetic trends also need to be innovative.

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