Dissertation > Art > Arts and Crafts > China Arts and Crafts > Business Arts and Crafts

Application of Chinese in visual design elements in the design work of Jin Daiqiang as an example

Author XieGuiYang
Tutor JiaoChangHong
School Shaanxi Normal University
Course Art
Keywords Chinese elements visual design Kan Tai-keung design applicatio
CLC J524
Type Master's thesis
Year 2013
Downloads 117
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China heavy and long history with rich resources for the design, our designers will be more Chinese elements into the visual design works, which makes our design works more distinctive characteristics, the birth of Chinese design works have obvious personality characteristic, become an independent school in the world of visual design stage. Art is the same, whether painting, painting or design, they are in the realm of art has a delicate relationship, and mutual penetration, interdependence, mutual development. In this paper, based on the Chinese culture, the design works of Jin Daiqiang as an example, the example analysis Jin Daiqiang visual design and poster design contains the Chinese elements, combined with the attempts of design, summarize and use inspired Jin Daiqiang to design the design practice. This paper claims based on the local community, the Chinese element in visual design works, the application study of the meaning of visual design of Chinese elements, thus to explore new design ideas, created with Chinese characteristics, Chinese style, the spirit of Chinese design works. Visual design works in China, since ancient times and the development of Chinese traditional culture is closely related to the Chinese traditional culture elements, is the form of expression, is a part of culture, heritage and unique, Chinese elements used in visual design works, is China’s unique design language expression, influence the development of China’s visual design major. Then, from the designer’s point of view, study, inherit and develop the valuable heritage of Chinese art, is an important topic that we as Chinese designers must face.Chinese elements is not only a symbol of Chinese culture, in the palace of art, it is not simple to fill the western art, we can not simply understand it just to carry forward the Chinese culture exists, it as a contemporary art language, with a certain laws of social development, as the world economy cannot do without increasing the Chinese economy, the world civilization cannot leave China, so the Chinese culture is an important part of world culture is indispensable, it represents a kind of spirit from ancient civilizations, we have to do is Chinese element represents the Chinese culture into the visual design works, let it become a landmark the unique artistic charm.

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