Dissertation
Dissertation > Culture, science,education, sports > The world culture and culture > China > Cultural and thematic studies

Study on the Modernized Communication of the Chinese Traditional Culture

Author WangYiZuo
Tutor LiMiao
School Jinan University
Course Communication
Keywords Culture Communication Modernized Communication Traditional Culture Taiwan Education
CLC G122
Type Master's thesis
Year 2013
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In today’s society, with the rapid spread of Western mainstreamvalues, the traditional cultural identity increasingly decline in manydeveloping countries and regions. After experiencing several times ofturbulence, Chinese traditional culture appears to be crumbling in themodern society, and the quality culture elements of the traditional conceptare gradually forgotten by the public. Some scholars even proposed thatChinese people’s spiritual space have tended to be “culture vacuum”.Based on elaborating the necessity of the modernized communication ofthe traditional culture, the Paper summarized the history reference of theEducational Communication of Confucian Culture in Taiwan into thirteen“horoscopes formulas”, which are “comply with the demand and thetrend”,“road twists and turns”,“government promote”,“Confucianismmaster”,“National conscious”,“Education is the main transmission”,“forms are diverse”,“content filter”,“combine with reality”,“respectaudiences”,“integration of Eastern and Western cultures”,“legal system”,“the media contribute to the social atmosphere”. Then paper discuss thetimes opportunity, positive sense and the trends of the modernizedcommunication of Chinese traditional culture on the theoretical level. Inthe end the paper propose three “rely on” and six strategic to ensure theeffectiveness of the modernized communication of traditional culture.The ACCRPT strategic include six strategic of “Audience, Choice,Combine, Education, Posture, Tool”.

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