Research About the Core Competence Strategy of the M Company
|Keywords||Core competence Marketing strategy Technological innovation|
With the economic globalization’s speeding-up, the core competence of the enterprise becomes the focus of market competition. The core competence is the integration of enterprise skills and operation mechanism, and the organic combination of technology systems, management systems, and enterprise skills. The core competence is also the combination of the competition ability and the operation advantage of an enterprise in a certain market environment.This paper first summarized the main research achievements of the theory related to core competitiveness of enterprises, mainly summarized the theoretical background, as well as its conceptual origins and characteristics. I listed various experts’and scholars’at home and abroad different understanding and perspective to compete for the core competence of the enterprise .I undertake a comprehensive Review of the relevant theoretical literature ,and on this basis presented my own understanding of core competitiveness of enterprises and personal point of view. Then, on the M’s to enhance the core competitiveness of enterprises to conduct case studies, mainly on the M’s market strategy and technology research and development aspects of the analysis discussed, Finally, the company’s core competencies M an overall analysis and comprehensive evaluation, And against the M’s management, pointed out that the company’s core competitiveness M shortcomings and suggest improvement strategies and measures.Thesis combined with industry (market) structure analysis that based on the theory of competitive strategy and the classical strategic management theory the core of which is environmental analysis and organizational structure design. On this basis, through the practical analysis for the company’s core competencies strategy the thesis discussed the strategies and measures for enterprises to build and enhance core competitiveness . I believe that it will have a certain practical significance to China’s enterprises to enhance their competitive edge.