Consumers choose alternative impact on customer loyalty research |
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Author | XieChuBen |
Tutor | ZhaoYan |
School | University of Science and Technology of China |
Course | Business management |
Keywords | Alternative options Customer Satisfaction Switching costs Customer Loyalty |
CLC | F274 |
Type | Master's thesis |
Year | 2010 |
Downloads | 179 |
Quotes | 2 |