Dissertation > Economic > Economic planning and management > Management of National Economy > Management of resources,environment and ecology

The Development Strategy of Green Catering Industry

Author LiuZuoLi
Tutor HongWei
School Chongqing Jiaotong University
Course Management Science and Engineering
Keywords Green food and beverage industry Portfolio of policy tools Green Restaurant Association
CLC F719.3;F205
Type Master's thesis
Year 2010
Downloads 623
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Traditional Catering heavy \Green Dining natural , health , health , environmental characteristics, in line with the expectations of consumers and the requirements of sustainable development , the development of the new requirements and the direction of the restaurant industry . However , the food and beverage industry law , policies unsound the Green Dining development lack metrics and constraints has become a major obstacle in the development of green food . Green food and beverage industry in which the macroeconomic environment , the concept environment , think green food and beverage industry in China is still in the stage of infant industries , and pointed out that the development of green food and beverage industry and maturation conditional restricted by government regulations and policies and foster , perfect green food and beverage industry chain industry and the establishment of the green Restaurant Association industry autonomy , companies develop marketing strategies to participate in the joint efforts of the competition three . The use of PEST, SWOT and five forces analysis of green food and beverage industry environment analysis, summed up the advantages and disadvantages of green food , opportunities and challenges , with emphasis on the challenges of traditional dining on the Green Dining . Article to build a combination of policy tools \

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