Dissertation
Dissertation > Culture, science,education, sports > Sports > Ball games > Basketball

Effects of Mass Media on CBA League’s Development

Author PanZuoTong
Tutor ZouYing
School Shenyang Institute of Physical
Course Humane and Sociological Science of Sports
Keywords influence CBA league mass media dissemination
CLC G841
Type Master's thesis
Year 2013
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There are many factors affecting the development of CBA league,which includes not onlyobjective and subjective factors but also macro and micro ones, such as overall competitive level,culture level and physical fitness of players, coach’s coaching ability, training and research levelof basketball. Additionally, mass media and its content of communication are also becoming amajor factor restricting further development of CBA league. With media science, marketing,economics and other relative subjects and by the methods of literature review, expert interviewand comparative analysis, this paper analyzes the influence of mass media and its content to thefurther development of the CBA league and puts forwards some suggestions for the developmentof CBA league.Firstly, this paper analyses some reports on CBA league from publishing, TV, network andother media on the basis of spreading the development of CBA leagueSecondly, it carries on an analysis of the influences and positive effects by mass media in the.For example, it plays an positive role for the development of the CBA league, promotes CBArapid development, enhances the visibility of CBA, creates a favorable environment, cultivates astrong CBA culture etc.Finally, in the light of the experience got from NBA report through propagation force, systemin force, attraction force, competition and influence force this paper puts forward somesuggestions for the development of the CBA league: Strengthen television broadcasting rightsand expand the spreading range; Develop and improve league system to ensure the effects ofmass communication; Build basketball star and shape media image to enhance the attractivenessof CBA league; Strengthen multi-media cooperation to enhance the influence of CBA league;Improve the quality of competition and enhance the competitiveness of CBA league.

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