Dissertation > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer applications > Computer network > General issues > The application of computer network > Web browser

Research on China’s Shopping Webesite Interface Design

Author YiXiaoShan
Tutor TangLiJuan
School Central South University
Course Art of Design
Keywords shopping site web interface strategy
CLC TP393.092
Type Master's thesis
Year 2012
Downloads 83
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Nowadays, with the growing of the popularity of the Internet,shopping site in China is becoming increasingly fierce competition.Junction as a shopping site and people,the interface design of these shopping site plays a decisive role in the sales of goods,which enterprises attaches great importance to the point of competition.In addition,due to the material wealth of our society;and people’s aesthetic requirements are increasely high, the artistry of these shopping sites interface design has a higher demand.In this paper, the research on China’s shopping website interface design by using literature method, comparative analysis, case analysis and multidisciplinary research methods, from the view of visual communication design, and depends on the design, psychology, aesthetics and design principles as the basis.This paper overview shopping website interface design at home and abroad,clarify the content and direction of the shopping website interface design. Major on shopping websites and web interface design, less on shopping website interface design alone. Firstly, this paper unscramble the shopping website interface design from three aspects include the related theories of shopping website interface design,the elements of shopping website interface design,and the characteristics of shopping website interface.Secondly, this paper analysis the influence factors of China’s shopping website interface design from four angles as the social influence factor, economic globalization,cultural regional differences and network consumer demand.Again, taobao.com as example,summed up the advantages and disadvantages of Taobao website interface design. Finally, according to the related theories of shopping website interface design, the influence factors of China’s shopping website interface design,and the the problems of China shopping website interface design raised by the three promotional merchandise information, reasonable arrangement of simple visual process, follow the same aesthetic principle three shopping website interface design strategy.

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