Dissertation
Dissertation > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer applications > Computer network > General issues > The application of computer network

User Experience of Shopping on the Internet and Information Dissemination Mechanism Research

Author WuFangYuan
Tutor SunLingYun; YangYing
School Zhejiang University
Course Art of Design
Keywords Internet shopping user experience information dissemination Information diffusion mechanism
CLC TP393.09
Type Master's thesis
Year 2014
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Since the1990s, the human society has come into the "information age" due to the rapid development of Internet information technology. Networking of Human society, visualization of information and variety of experience, change the people’s lifestyle. Under the information architecture model of Internet, information diffusion mechanism created during the dissemination of the information is the lifeblood of the architecture and the basic fundament of forming different user experience patterns of Internet. In addition, with the improvement of the network environment, more and more customers prefer to the "online shopping", a new shopping experience. Different models of Information diffusion mechanism lead the user’s shopping experience more comprehensive and diversification.In this paper, the Internet shopping experience was studied, through paying attention on and collecting a large number of research materials of effecting the shopping experience and shopping transaction of the electronic business platform, social platforms, and mobile terminal platforms. Research and analysis of the core elements, the content attribute, flow of information channels, information carriers and information participants, combining the Internet shopping experience process. Through experiencing the specific interaction behavior of users, observing events, recording and collating the oral of tested, proposing three basic ways to pass information which using people and target message as spreading nodes. Combining the classical theory of information dissemination, the paper tried to identify the general characteristics and the basic mechanisms of information diffusion and information hunting under the new carrier, community commercial platform, social platform, typical products under integrated platform, such as Taobao, meilishuo, weibo, etao, were pertinently selected and studied, and the characteristics of the information dissemination were described from the perspective of the differentiation. Based on the characteristics, the optimization strategies for user shopping experience were proposed. wished to predict a new shopping experience in the future through the design of commercial application software of mobile terminals.This paper aims to identify the characteristics and the general rules of the information diffusion and hunt through the study of the process of shopping experience, and make a creative interpretation in the trend of future shopping experience. The articles also studies universal laws from the relationship between humans and information and the information dissemination mechanism, across the online shopping platform, and eventually return to the innovative design of the online shopping platform.

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