Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory

Transformation of Urban Outdoor Media Research

Author ZhangZuoXin
Tutor ZhouYiTao
School Central South University for Nationalities
Course Art of Design
Keywords Open Space Media Internet-based New Media
CLC G206
Type Master's thesis
Year 2013
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Outdoor media is a form of expression of the media, but with particularity isdifferent from other media. The urban outdoor media particularity lies in the heart of thecity environment, like the image of the city reflects the civilization of the city. Thelocation of the outdoor media, its expression has a direct impact on the visualenvironment of the people and the overall landscape of the city.At present, in the face of the real economy in case of cold bring the impact of theoutdoor media, as well as mobile Internet to subvert the traditional methods ofinformation dissemination, outdoor media is in an unprecedented period of change.Outdoor media to seize the initiative in the new round of change, to grow and developtheir own, must be bold transformation to adapt to the new situation. The paper isdivided into five chapters, the first chapter from the definition and history of outdoormedia outdoor media analysis, combing. Chapter II of Wuhan City, for example,through a lot of empirical research and survey work, summed up the city’s outdoormedia presence. The Chapter summarizes a broad perspective, summarizes thedevelopment trend of outdoor media, outdoor media is not limited to a single field,focusing on the study of the Internet and Technology Development. Chapter IV on thebasis of the summary of the current situation analysis and trends, urban outdoor mediarestructuring is a choice, put forward the transformation of urban outdoor media city forthe mother, the spirit of the Internet-oriented, platform construction based on user andmarket as the core, technology-driven, relying on six strategic direction to the forms ofinnovation.In this paper, for the study of urban outdoor media, select "transition" point of view,a lot of research first outdoor media, to analyze the current situation, and then tointerpret the factors affecting the development, and finally put forward the idea oftransformation.

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