Study on CCTV "news broadcast" political symbol.
|School||Shaanxi Normal University|
|Keywords||political symbolic CCTV "news broadcast" politicalcommunication national image|
A political symbol is a symbol of political significance or ceremony, an important form of representation of meaning, emotional expression and demonstrating value. People use these symbols to convey political sense and make social effect. They are in politics "subjective sphere" to assume a certain degree of political functions. These particular symbols after interpretation, judgment, lenovo in social communication sign system appeared again and again, formed a kind of fixed connection gradually, defended the legitimacy of the theoretical system for political system and process, it is a part of the political culture.CCTV "news broadcast" is endowed with political symbol of political communication text, internally is a symbol of the party and the government and externally is a symbol of the Chinese nation, it is to maintain the operation of political community persistent. Its role is to shape the image of the country, the task of dissemination of the national political ideology. Its symbolic significance is far more than the actual meaning of itself as a TV news program. Through the application of political symbol,CCTV "news broadcast" inspire the audience love and loyalty of country, disseminate of the mainstream ideology, construct the power structure and order, make the legality of the power system. As a political symbol "news broadcast" has constituted an important side of the political power. This article will contact CCTV "news broadcast" with political semiotics to analyze the process of CCTV "news broadcast" political symbols.This article is divided into five chapters to explore CCTV "News broadcast" political symbols. The first chapter sorts out domestic and foreign research status about the subject,and aiming at the shortcomings of the present research,puts forward the author’s research direction and research focus. The second chapter mainly introduces the theoretical study of the political symbols, briefly describes the related concepts of symbol and political symbol, its classification and general function, explains the basic theory of associated with this article, including the political communication theory, collective memory theory, the theory of political identification. The third chapter illustrats CCTV "news broadcast" has political symboled, has become a inherent political symbol in the public consciousness separately from present, opening song, content, advertising four aspects. The fourth chapter summarizes and discusses three features of CCTV "news broadcast" political symbol:political standard, official standar, and ideological guidance and controlling. The fifth chapter analyzes the effect of CCTV "news broadcast" political symbol, and think about the negative effects of potential excessive and the way of salvation.