Dissertation
Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Countries in the world publishing industry > China > Press

HB Publishing House Marketing Strategy Research

Author WuGuoLin
Tutor ZhangXueMin
School Hebei University of Technology
Course Business Administration
Keywords hb publishing house marketing strategy market segmentation marketing mix
CLC G239.22
Type Master's thesis
Year 2012
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Based on the HB Publishing house,the writer wants to design the marketing strategy andpromote the operating performance. This dissertation discusses with the train of problemdiscovery, problem analysis and problem solving.first,the writer clears the background of themarket and the pressure of competition,then points out the urgency of the times in theresearch.Second,the writer analysises the markeing environment of the publishingindustry.Third,the writer introduces the basic situation of the HB Publishing house,analysises theadvantages and the disadvantages,then gives a positioning of the Publishing house.The last,basedon the needs of HB Publishing house,distributors and readers,combined with the publishingindustry market characteristics,the writer designs two strategies.in the Market segmentationstrategy,the writer separates it into three parts:making the criteria,analysising the structure anddesigning the strategies.in the marketing mix strategy,the writer separates it into four parts:product strategy, price strategy, place strategy, promotion strategy.

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