Research on Logistics Service Mode of Yu Xin Ou (Chongqing) Logistics Co., Ltd.
|School||Chongqing Jiaotong University|
|Keywords||electronic information industry Yu Xin Ou logistics service mode|
Yu Xin Ou solves the transportation bottleneck of the electronic informationindustry in Chongqing. And it provides a fulcrum for Chongqing to become China-EUtrade and logistics center, promote the rapid economic development of Chongqing.However, the running of Yu Xin Ou is not unimpeded.Because it is being restrictedfrom international and domestic, as well as itself factors.In order to ensure the normal operation of Yu Xin Ou, under the joint efforts ofcountries along the railway line, set up Yu Xin Ou logistics Co., Ltd to manage transEurasia railway.Until now, Yu Xin Ou logistics Co., Ltd has made it clear in theorganizational structure, the main business and market. Logistics service mode of thecompany is still under exploration. However, Logistics service mode is a key element ofthe strategy of the enterprise, and relates to the success or failure of the business.This paper systematic studied the logistics service mode selection of Yu Xin Oulogistics Co., Ltd. Fist of all, on the basis of analysis of the existing literatures onlogistics mode, summarized the characteristics of logistics service modes from thelogistics demand, logistics supply, as well as the angle of the supply chain. Second,analyzed the internal and external environment for the development of Yu Xin Oulogistics Co., Ltd. through using SWOT, defined the company’s strategic direction.Third, combined with situation of the company, and comprehensively analyzed affectingfactors of logistics service mode selection through using interpretive structuralmodel(ISM). Above these, using AHP and Fuzzy, chose the most appropriate logisticsservice mode for Yu Xin Ou logistics Co., Ltd. Finally, based on these analyses, thepaper proposed problems and obstacles that may be encountered in the implementationof the logistics service mode, and measures to solve.