The Strategy Research of Shandong Provinceqingzhou City Hawthorn Industry Developement
|School||Northwest University of Science and Technology|
|Course||Rural and Regional Development|
|Keywords||Qingzhou hawthorn industry development strategy|
Hawthorn products in Shandong are well producted. Hawthorn in Jinan, Weifang, Taian,Jining, the production quality is good, especially in the Qingzhou of Weifang. Thecharacteristic of Qingzhou hawthorn is well-known having red colour with big round shape,special aroma, light yellow or yellow brown flesh and sweet taste.Qingzhou hawthorn cultivation has a long history. At kind of hawthorn, promote thedevelopment of fruit industry, the products sell well both at home and abroad. Hawthorn’snutritional value and medicinal value and the function of virescence made of hawthornindustry with high potential business prospects.However, there are still many problems in Qingzhou hawthorn industry: hawthornproducts processing stays in the traditional cottage level, single product and single consumerobjects; hawthorn deep-processing technology research and development lag; lack ofpromotion action of health knowledge of hawthorn; taste peracid unacceptable to outsidersand so on.With the rapid development of science and technology, together with the economicglobalization, the hawthorn industry has become a rising industry. Hawthorn industry need tolearn advanced science and technology to adjust the agricultural structure. Hawthorn industrypromoted the development of related industries,increased employment and income of thefarmers, and improve the ecological environment.In this paper, a detailed understanding of domestic and foreign advanced experiencehawthorn industry characteristics and objective analysis of Qingzhou hawthorn industrydevelopment status, a correct understanding of current developments in Qingzhou hawthornindustry market prospects, with the characteristics of agriculture and agriculturalindustrialization of new thinking to explore its direction and development of countermeasures.It is important and far-reaching significance to develop Qingzhou Hawthorn industrial.