Research on cross culture management strategy of YB company
|School||Nanjing University of Technology and Engineering|
|Course||Senior Business Administration|
|Keywords||Cultural differences Cross-cultural management Cultural conflicts YBCompany|
With the accelerating process of economic globalization, multinational corporations are inevitably affected by cultural diversity in the competition and management, the cultural conflicts within the enterprise will finally affect the implementation of business strategy. Therefore, effective cross-cultural management attaches huge importance to enterprise operation which related to the success or failure of transnational business, bringing what kind of corporate culture that can overcome the barrier of cultural differences and enhance the core competitiveness of enterprises is the urgent problem of multinational enterprises, so the research on cross-cultural management of enterprises is very important.In view of this, according to the actual case that the author had worked in BASF-YPC company limited(referred to as YB company), it is necessary to study its cross-cultural management issues so as to demonstrate the cultural differences on company management and the specific management strategies. This paper first introduces the cross-cultural management theory, summarizes the theory basis and research. Based on a comparative analysis of YB company cross-cultural management between Sino-German culture, by case analysis and questionnaire it was found and confirmed the existence of differences between China and German employees lies in ideas,values, organizations communication, mode of management, ways of thinking, training and incentives. In view of the above cultural differences, it suggestions that YB company should improve the cross-cultural management level by setting up correct cross-cultural management concept, optimizing human resources management, establishing and improving rules and regulations, strengthening the effective cross cultural communication mechanism, as well as the implementation of cross-cultural training and the localization of staff management to enhance related skills and alleviate culture conflicts.