Dissertation > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management

LuHua Company Internet Marketing Strategic Research

Author LiuPengJu
Tutor JiangYouFu
School Zhejiang Ocean University,
Course Of Agricultural Information
Keywords big data enterprise electronic commerce networks marketing strategy design
CLC F274
Type Master's thesis
Year 2014
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China entered the true sense of the era of big data since2012, and the Chinese people’s Internet consumption also entered the big bang era, more and more people consume through the network platform, online shopping is increasingly becoming the mainstream of people’s consumption patterns.In order to reduce transaction costs and developing business channels, Internet marketing which is a new marketing approach, has been developed rapidly. Some traditional businesses want to greet the arrival of the era of big data, have started to prepare to carry out the network information-driven e-commerce.In recent years, the company of LuHua has stable annual sales at around12billionYuan. With the stability of the traditional sales market, the company also hopes to developthe current hottest Internet marketing business to promptly seize the edible oil industry ofthe Internet sales market. Although many oil companies have joined a variety of B2B, B2Cplatform to develop their own e-commerce., in these enterprises, really get good profitsexpected from e-commerce, mainly because many enterprises in the development of theInternet marketing business, no one has reasonably comprehensive analysis according totheir own situation and their own market, to set up to design their own marketing strategiesin this foundation.This article is based on the topics of LuHua company’s current development plans. It is preparing todevelop LuHua e-commerce business. Combining the concept of probability of big data and the actualsituation of the company’s business and technology trends and development, It’s conducts a systematictheoretical analysis and research, thus providing some useful reference for enterprises.

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