A Study of Development Strategies of Zhejiang Province’s Sea-river Joint Transportation
|School||Zhejiang Ocean University,|
|Course||Rural and Regional Development|
|Keywords||the post crisis era corporate social responsibility present situation Wenzhou strategy|
In the modern economic society, enterprises as the basic form of the marketeconomy, its possession and control of social resources and social rights continued tostrengthen. The strong position influences on social life more and more. In the pursuit oftheir own interests enterprises not only promot social progress, but also bring challengesand problems to social economic development. At the same time, with the developmentof economic, the evolution of social civilization and the progress of enterprise value, thecontent of corporate social responsibility continuous enriched. And the identity is moreand more extensive and far-reaching. Into the perplexing post-crisis era, in order to reachthe sustainable development, enterprises must ask themselves with high standard andstrict standards. Beside the economic responsibility which takes the maximization profitof pursuit as the value target, enterprises also have responsibilities that helpping toimprove the competitiveness of enterprises and promoting the social responsibility of thescientific development. And they should always put the social responsibility throughoutof the enterprise values and business philosophy.Wenzhou as the focus of private enterprises, the private economy is the biggestcharacteristic and bright in Wenzhou, and it is an important force to promote theeconomic development of Wenzhou. Since China’s reform and opening up, the rapiddevelopment of Wenzhou economy, boosting the Wenzhou towards industrialization,marketization and urbanization. However, private enterprises after years of development,lost, the economic rights are increasingly rising, but at the same time, the lack ofcorporate social responsibility has been as a typical problem in the market economyactivity, the awareness about the responsibility of environmental protection, labor rights,public participation social responsibility is obviously insufficient. With the progress ofsocial civilization ideology, it has been without controversy that private enterprises mustbear the social responsibility obligations. How to promote the development of the socialresponsibility about Wenzhou private enterprises is not only related to the comprehensivecompetitiveness and the level of development of the enterprise itself, but also related to the healthy development of the entire economy and society in Wenzhou. Through thestudy of the definition, domestic and international literature review, on the relatedconcept of the present situation and reasons and problems of corporate socialresponsibility in Wenzhou are analyzed in this paper. Finding out that To fulfill the socialresponsibility of the enterprise is a system engineering, and putting forward the strategythat combining with the government, enterprises, social parties work together to promotethe Wenzhou enterprises to fulfill their social responsibilities, Thus forming theinstitutional environment, enterprise culture and social atmosphere of corporate socialresponsibility, ultimately achieving the purpose that win-win and harmonious.