Dissertation > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management

Research on Guangxi Liuzhou telecom marketing channel construction and management

Author ZhangLi
Tutor HeWei
School University of Electronic Science and Technology
Keywords Marketing channel Integrated channel Management system
CLC F274
Type Master's thesis
Year 2011
Downloads 6
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As the communications industry restructuring, reform, recombine, development,and market and the promotion of competition, China Telecom, China Mobile, ChinaUnicom three operators have products for sale on the differences, both the traditionalnarrow band type physical access, mobile Internet business, product complete, thenature and function of the difference is more and more small, even if there is atemporary difference. Three carriers of future battle is no longer a simple pricing andprice war, eventually evolved into the channel construction, development and services.Based on the learning channel construction and management theory, firstelaborated the communication channels of industry development evolve into a process,combined with the operator in the sales channels to build circumstance and differencesin Guangxi at present, Liuzhou telecom marketing channel and analyzes the existingproblems and research, including marketing channel sales structure problems, marketingchannel conflict problems, as well as marketing channels in the transformation of theproblems appeared in the process of.Through the research of Liuzhou telecom marketing channels problems mainly inthe existing channel marketing mode and cooperative ability does not adapt to the needsof the market, channel management system is not perfect: two questions. According tothe channel capacity and channel management system proposes suggestions forimprovement, core content is the integration of marketing channels and improve themanagement system.

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