Investigation and study of rural tourism city, Xiangxiang travel
|School||Central South University of Forestry Science and Technology|
|Course||Rural and Regional Development|
|Keywords||Rural Tourism Travel Mode Theory of Planning Behavior Xiangxiang City|
In recent years, as a new forms of tourism which is a combination of tourism and agriculture, rural tourism in China’s booming and has become the developing direction of the current world tourism, one of which will leisure, ecology, agriculture, entertainment, etc. The organic combination, promote rural economic development, adjusting rural industrial structure, increase farmers’ income, expanding employment channels of farmers has played a huge role, and also made great achievements, has a broad development prospects.We can understand tourists travel choice intention the by studying the travel mode of rural tourism tourists, on the one hand, as the increasingly demanding of the tourists for travel in comfort, safety, convenience, demand;on the other hand, tourists travel for the choice of transport will also largely affect the tourists about the travel satisfaction, therefore, research on rural tourism tourists travel way can not only can gain the influence factors of tourists travel way, thus from the tourist traffic to provide maximum convenience to tourists, travel tourist satisfaction; Also can prove that transportation is also one of the important factors that influence tourists’ satisfaction, so as to improve tourist satisfaction from the aspects of traffic; In addition, the rural tourism of tourists travel way largely reflects the local economic development, infrastructure construction, traffic developed, etc., especially the combination between urban and rural areas, as a whole under the trend of development, the research on rural tourism tourists travel way all aspects of economy, transportation planning, travel, etc all have important role.There are many factors that can affect rural tourism tourists travel way, traditional to facilitate access to factors such as gender, age, income, occupation, and distance is often used to study, but there are many other factors, such as:face, ideas, personal preferences, people around the attitude has a significant influence factors due to the very male measured by most researchers choose to give up. Planned behavior theory and system theory combined with the research model is established to analyze the influencing factors of rural tourism tourists travel way ah, through questionnaires and interviews to obtain factors affecting data, for some of the difficult to measure the influence factors of scale analysis method is used to measure, at the same time with the help of some methods of mathematical statistics to find out the relation between each influence factor, analysis main influencing factors affect tourists travel way.Through the survey analysis, in addition to some of the traditional factors such as: revenue, trip distance, degree and so on influence on the way to travel, personal preferences,face psychological, position, people around you will produce a great impact on the way to travel; In addition, the government policy, social and economic development will have great influence to tourists travel mode choice.