The Research on Self-identification of Ecotourists of Changsha
|School||Central South University of Forestry Science and Technology|
|Keywords||Ecotourism Ecotourist Environmental attitudes Market segmentation Self-identification ChangSha|
Based on the research and studies at home and abroad, in this thesis, the author classified the factors that affect the plant energy saving, The effect of ecological tourist factor self recognition are classified, further investigation on classification factors. The survey data using frequency analysis, factor analysis, crosstabs, correlation, analysis of variance and regression analysis methods, And ecotourists in Changsha for the study, empirical analysis. On this basis, assess visitors’ understanding of the term "ecotourism"; identify who are ecotourists and how they differ from non ecotourists; examine the effects of socio-demographic variables on the odds of an individual being an ecotourists.This study shows that based on the finding,22.2%of visitors of Changsha are ecotourists, it was estimated that of the total80.8million visitors in2012, approximately17.9million were ecotourists. Results indicate that, compared with non-ecotourists, ecotourists are more environmentally concerned and responsible, more dedicated to nature, more supportive of tourism accreditation programs, and more likely to patronize the enterprises with good environmental practices even at a higher cost.Based on the above analysis, the author proposed some suggestions on the establishment and promotion of Changsha eco-tourism market from the perspective of the tourism market operators. The development of ecotourism relies on the following aspects, first, highlighting the protection ecological environment, plus, conducting scientific and classic area planning. What’s more, it’s important to implement scientific management of ecotourism areas, and to guide tourists’ rational consumption behavior. Third, selecting the appropriate information channels to reinforce the propaganda of ecotourism products. Forth, training the tourists to be more concerned about environmental ethics and ecological moral. It is suggested that ecological environment studies could be included in teenage curriculum designing, through outdoor and innovation education.Eco-tourism and eco-tourism tourists researchers mouth just buzzwords, they exist in reality. Future research should continue to monitor the eco-tourism market, tourism-related(or eco-tourism) operators or companies also need more research.