Dissertation
Dissertation > Economic > Tourism economy > China 's tourism industry > Local tourism industry

"Light City" Jianyang Three Forks Lake Tourism Planning Research and Design

Author WeiCaiXia
Tutor ChenYu
School Southwest Jiaotong University
Course Business Administration
Keywords Regional economic Tourism planning Format design
CLC F592.7
Type Master's thesis
Year 2012
Downloads 118
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Jianyang Three Forks lake is the largest lake in Chengdu Economic Circle, in the1980s, Three Forks lake relying on its beautiful natural scenery, good location, historical culture, has become a tourist resort areas surrounding it, but with the change of market demand and the tourism product structure onefold, image is not outstanding factors, increasingly fading. In2007, Jianyang Three Forks lake was listed as the province’s " eleven five " new " Big Five" tourism an important part. In order to give full play to Three Forks Lake tourism area resource advantage, create international brand and the development of high-end tourism products, to meet the market demand for refined, human services, promote development of area core competition ability, the planning and design of Three Forks Lake Development Zone tourism industry has very important significance.This article first elaborated from five aspects the research background, namely the city sustainable development, leisure industry and international tourism city development, western the strategy of big development new opportunity, Sichuan provincial tourism development planning, Three Forks lake international leisure resort construction, as well as the significance of the topic and research contents, then from the tourism industry planning research to proceed, interpretation of the tourism industry, tourism planning, tourism industrial structure and the concept of location theory, spatial structure theory, industrial cluster theory, consumer behavior theory, tourism planning theory and fundamental analysis, leading industry selection and determination of the tourism industry, industry cluster identification method. Then introduces in detail the Three Forks lake area, traffic, natural, cultural, industrial and history, to use charts intuitive way to show and Three Forks lake scenic area has the competitive power of Chengdu, Chongqing, scenic zones, using the SWOT analysis method the Three Forks lake scenic area development and cooperative strategy, and creatively put forward Three Forks lake " city light " concept. Then tightly around the " city of light " development philosophy, determined the. Three Forks lake tourism planning guiding ideology, principles and objectives, and the use of access industry analysis method, through the industry selection matrix, computing industry quality guide index, determine the industry priority. Finally, the " city of light " as the basis, the Three Forks lake tourism is divided into Cultural District, the sports area, ecological culture area and basic functional area four tourism functional area, and in accordance with the " national cultural diversity, diversity, ecological culture sports activities the colorful ", take Three Forks lake Tourism Planning for business meetings, leisure, vacation tourism waterfront entertainment and leisure, sports leisure, cultural and creative community, fitness rehabilitation, ecological atmosphere vacation, ethnic culture settlement, foundation function service nine groups, and makes the group specific formats and tourism product form design.By the author of this paper in-depth field research, combined with the theory of knowledge, to Three Forks lake Development Zone Tourism Industry Distribution Planning and design and puts forward some new ideas and views, hoping to Three Forks lake Development Zone tourism industry layout and format design plays an important role.

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