Dissertation
Dissertation > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising

The Exploration of the Mobile Media Advertising-New Media Development of the Mobile Advertising

Author WangXiaoNing
Tutor LinJingYang
School Dalian University of Technology
Course Art of Design
Keywords Mobile Advertising 3G Entertainment Consultation The proposal ofbusiness model
CLC F713.8
Type Master's thesis
Year 2010
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Advertising plays an important role in modern society, it has become a necessary meansto promot and spread their business image. In the digital media age, media reform andinnovation will lead the direction of the advertising competition.Beacause of its unique mode of transmission, publishing of high efficiency, highlytargeted, Mobile advertising has attracted the attention of the industry. And it becomes theadvertising’s new battleground. With3G technology developing today, the direction of the cellphone advertising new media development has become an important issue.This article will analyze Chinese mobile advertising trends on contemporary and, andmake an advice about the advertising of the mobile media market on business models.This article analyze rom China’s political environment, economic environment, socialenvironment to individual analysis of mobile operator and3G technical analysis; from theChinese mobile phone users age, sex, occupation, education level to the user’s use of behavioranalysis; from foreign countries to develop status to South Korea and other countries mobileoperators to carry out analysis of the specific business. It determines that China mobile mediamust be trend to entertainment, Consulting, mobile banking payments, mobile educationg andother supplementary development trend.Finally, this article make an advice on the content model, industry chain cooperationmodel and promote models. These three business models make a system-oriented researchapproach about the advertising of the mobile new media

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