An Evaluation and Optimization Countermeasures of the Efficiency of Star Hotel in Xiamen City
|Keywords||Star hotel Efficiency Data Envelopment Analysis OptimizationCountermeasures|
Hotel industry, as one of the three pillar industries of tourism, has drawn every enterprise manager’s attention on its operating efficiency. And how to assess the efficiency of hotel operations is becoming an important area of tourism management research. At present, most of the domestic and foreign research used common method of financial index comparison for the hotel industry efficiency. However, the systematic and comprehensive analysis of the operational efficiency of the hotel industry, such as technical efficiency, scale efficiency, etc. is still weak.This thesis introduces data envelopment analysis (short for DEA) and its CCR model. We set star hotels of Xiamen City as examples, and select the data from Statistical Yearbook on Xiamen Tourist Industry from2009-2012for further analysis.The structure of this thesis is divided into seven chapters. Chapter1is the general introduction which discusses the background and significance of the efficiency of hotel industry first, and then proposes a framework and methodology for this study. In the second chapter, we reviewed, analyzed and summarized the relevant theories and research of hotel efficiency and then introduced the non-parametric method of efficiency measurement----DEA. Chapter3is the description of the basic theory. Chapter4is research design and evaluation model. In Chapter5, we analyze the efficiency of star hotels in Xiamen City, and in Chapter6, we discuss the optimization countermeasures of Xiamen star hotels efficiency. The last chapter is conclusions and outlook. It summarized the result and pointed out the limitations of present thesis and listed some issues that we should do research in the future for further study.The innovation of this thesis is that it introduced the concept of efficiency and evaluated the efficiency of star hotels in Xiamen by using DEA model and found that the efficiency of star hotels in Xiamen is well, but there are disparities between the scale efficiency and pure technical efficiency, and the input redundancy and output deficiency conclusions are also exist.