Dissertation
Dissertation > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising > Trade shoe

Research on the Merit Five Cores Analytical MERIT of Exhibition Planning

Author NiYaLei
Tutor LiYuan
School
Course Art of Design
Keywords MERIT Five Cores Analytical Method exhibition planning feasibility analysis
CLC F713.83
Type Master's thesis
Year 2013
Downloads 31
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The successful exhibition planning program needs to comprehensively analysis ofall of the related factors that affect the success of the show. Exhibition project beforeinvestment operations, need to research and analysis various informations, design afeasible operation of the program, forecast social and economic benefits of the show,demonstration and evaluation of the exhibition project implementation the feasibility,in order to develop a variety of related exhibition strategies to ensure that maximize thebenefits of the exhibition. Scientific and comprehensive planning is an important stagebefore the exhibition organized by the project, the affairs of the exhibition are wellprepared to effectively avoid to do the show during a variety of unpredictable marketrisk.MERIT Five Cores Analytical Method is used to the exhibition project feasibilityanalysis, in order to guide the organizers of the exhibition project to make a scientificand reasonable planning. MERIT Five Cores Analytical Method named by the firstletters of Market, Economic benefits, Resources, Innovation and Trendency. UseMERIT Five Cores Analytical Method organize the exhibition projects need to fullyexamine a variety of exhibition conditions for targeted research and analysis.Configurating from the market, the economic benefits, the internal and externalresources, innovation and projectdevelopment trend of the project. MERIT Five CoresAnalytical Method most prominent advantage is that can relate the show the success ofthe project organized by the need to consider all aspects of the trade fair. Organizergather and analysis the information targetly, insight into market opportunities faced bythe project and which may be present unfavorable factors, design show the basicframework and roadmap planning the exhibition, which can achieve targeted and avoiddisadvantages.The article introduced the MERIT Five Cores Analytical Method for emphasis, asthe carrier exhibition project planning, analysis and discusses the research background,purpose, meaning and the research status quo on the basis of in-depth analysis anddiscussion of Merit analytical methods (five cores analysis) show how to guideplanning. Through in-depth research and analysis, and want to be able to be helpful forthe theoretical study of Chinese exhibition.

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