Dissertation
Dissertation > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising

The Winning Factors of Brand Promotion Which in Advertising Planning

Author ZhangBeiNa
Tutor WangYiXiang
School Tianjin University of Science and Technology
Course Art of Design
Keywords Brand Strategy Originality Assessment
CLC F713.8
Type Master's thesis
Year 2012
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Brand extension is an important process in the brand establish link,which includes communication planning,also includes implementation and brand evaluation. There is no strong support for the promotion of the Brand extension, it can not be a strong brand. With the increasingly market competition, more and more enterprises recognize the important roles of the brand extension. It has proved that with the reasonable brand promotion which can help enterprises to open up the market and image shaping. How to choose a flexible and effective promotion strategy,it’s one of the necessary skills of market managers.The enterprises of today, it is very important for researching brand promotion factors, those factors have benefiting the company clearly promotion means, choose the right strategy, which can services the consumer, at the same time improve the enterpriser’s competitiveness.Advertising planning needs a certain of hardware and technical support. Not only do the investigation of market, but also make an analysis and judgment for the enterprises; Advertising planner also have a good idea, a powerful promotion means, choose a suitable media and so on.Based on the above analysis and research, the research of brand promotion’s factors is still an indispensable part in the future research,and the enterprises was still eager to implement this ways.

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