China’s Private Banking Business Development Research
|Keywords||Commercial Bank Private Bank Developmental research|
Private Banks originating in Switzerland, is an industry with a history of more than400years, has been very popular in the western developed countries at present, but private banking for China’s domestic social public is unfamiliar. After hundreds of years vicissitudes of life, as the "link" of the inheritance of wealth, private Banks, the precipitation is not only of gold and silver for the society, but also trust, faith and credit. With the rapid development of our economy, national income greatly enhance and the fierce competition in the banking, private banking business in our country has come into being, be meet the demand of high income group finance and financial management of the important financial innovation products.Private banking is a new thing in China, the purpose of this paper is to through the theoretical analysis, the present situation analysis and trend analysis, and research prospects of the development of private banking in China. First, this paper briefly reviews the development of private banking, introduce the basic concepts of private Banks, and combined with the development of private Banks abroad, points out the main characteristics of the private banking business. Secondly, this paper briefly introduces the foreign and domestic research on private banking theory book, China should draw lessons from western private Banks development pattern, constantly explore suitable for China’s national conditions and characteristics of the commercial bank of China private banking theory. At home and abroad on the basis of literature review, this article from the theoretical analysis of the current our country the necessity and feasibility of developing private banking business, points out that the different income levels of financial structure, service requirements, as well as the banking competition and the need of customer relationship management, promote the development of private banking business in China. Then, in this article introduces the process of development of private banking in China, the scale of private banking clients in China, the characteristics and needs of the business are analyzed in focus. Results show that although the private banking industry development of our country starts late, but development is very fast, major domestic commercial Banks have to develop private banking business. At the end of2012, private Banks, the high-end customer group has more than120000people, they are distributed in all walks of life, wealth management needs more and more and more diversified, the fundamentals and personalized features. Again, this article through to the Chinese high net worth individuals2015growth forecast, analyzes the diversification trend of high net worth clients demand, expounds the future development of private banking market space. Forecast,"twelfth five-year" period, China’s fixed asset investment and improve will further drive the economic development of export trade, with China’s sustained rapid economic growth, China’s high net worth individuals groups based in the next few years will also continue to increase. Finally, this paper analyzes the development of private banking in our country faces difficulties, and puts forward the countermeasures on these difficulties.