The Influence of Banks’ Financing Products to Saving Deposits Take G Bank as Example
|Keywords||Commercial Bank Banks’ Financing Products Saving Deposit Interest Rate Market|
Saving deposit is the most important capital source of commercial banks. The steady growth of saving deposits plays an important role in the assets and liabilities management of commercial banks. The saving deposits of residents in our country has kept steady growth as the income of residents increases and the substitution of finance tools develops slowly. However, the issued size of bank financing products has considerably expanded recently, which makes financing products become an important method to against the inflation and broaden the channels for investment. It also provides effective tools for commercial banks to control the size of deposits and supply fluidity. Because of this, it is necessary to make a deep analysis of the influence of banks’ financing products over banks’saving deposits, which would provide reference for commercial banks to make policy decisions on development.First of all, we have reviewed the domestic and foreign related literature. Those analysis mostly bases on the following five points. First, bank financing products distribute saving deposits and make it shunt. Second, banks’financing products have substantial influence over the stability of the growth of saving deposits, which make the fluctuation of deposits increase. Third, banks’financing products are powerful tools for the bank to compete saving deposits. Forth, financing products business is the advance guard in the interest rate market. Fifth, the orientation and relationship between deposits and financing products would become more clear, as the interest rate market deeply developed. But there is less microcosmic analysis on the instruction of the development for bank outlets.Moreover, we use SWOT method to analyze the development of banks’financing products. It emphasizes the advantages and disadvantages of banks’financing products business, as well as the opportunities and challenges it faces. Nowadays more and more residents have set up consciousness of manage finances. Under this background, banks’ financing products have develop fast based on its credit and channel advantages. It would also has wider space as the economy develops, the residents income increases, and the wealth accumulates. On the other hand, we should realize that the shortage of banks’financing products on product design, marketing and service team, risk management and information disclosure, as well as the more serious regulation environment, the fierce competition in the market from other banks and channels. Only commercial banks comply with the development of times, expedite innovation and self improvement, it could win the market.Based on the literature summary and theory analysis, we use the G bank as the object of study to obtain data. It first analyses the situation of banks’ financing products and saving deposits, focusing on the change of sale and balance. It compares the percentage of saving deposits and financing products in personal clients’ total asset, which reflects the financing trend of clients’ total asset and saving deposits. It also compares the percentage of the balance of financing products in clients’ total asset among clients with different assets, and realizes that the larger asset the clients possess, the larger demand of financing products they have. And it analyses the saving deposits and financial assets that the advanced clients and common clients (based on the balance of assets) possess to show the "Pareto Law" in the contribution of the advanced clients to banks’ saving deposits. Then we choose the balance of saving deposits and the sale of financing products of G bank outlets as the objects of the statistical analysis, and apply SPSS17.0to analyze the sample data. We concluded that the sale of bank outlets’ financing products provides substantial influence on their balance of saving deposits, and there exists positive correlation between them.Finally, we have made our conclusions and gave specific policy suggestions to enhance banks’ competitiveness.