Dissertation
Dissertation > Economic > Industrial economy > China Industrial Economy > Industrial sector economy

A Study on Corporate Culture Based on the Huanghai Rubber Group Corporation

Author LiJinLei
Tutor WangZuo
School Ocean University of China
Course Business Administration
Keywords Corporate Culture State-owned Enterprise Huanghai Rubber corporation
CLC F426.72
Type Master's thesis
Year 2007
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As a newly developed management theory, corporate culture has been attracting more and more Chinese companies’attention.There are six parts in this thesis:First, the review of the corporate culture theory, including the history, concept, characteristic and operation of the theory were made. Second, I analyzed the present situation of the corporate culture of Huanghai Rubber corporation. Third, an overview was made about the spirit culture,institutional culture and material culture. Fourth, the opportunity and challenge faced by Huanghai Rubber are analyzed, aiming at these, we offer the location, goal and procedure of new culture of Huanghai Rubber. Fifth, to explore the way that the culture of Huanghai Rubber faced in order to build an excellent culture in fulture. the sustainable corporate culture, the behavior culture, effect, direction and development of culture are necessarily paid attention. The sustainable corporate culture is the goal of Huanghai Rubber. Last, some suggestions for the practice of corporate culture in Chinese state-owned companies were offered.

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