Dissertation
Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Countries in the world publishing industry > China > Issuers

Study on Private Book Industry Publish after Reform and Open

Author LiuZhiPing
Tutor SongYingLi
School Henan University
Course Journalism
Keywords Reform and opening up Private bookstores Issue National policy
CLC G239.23-F
Type Master's thesis
Year 2010
Downloads 180
Quotes 1
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q With the acceleration of the process of reform of the publishing and distribution system and the entry of foreign capital, private bookstores face increasingly fierce competition. How macroeconomic management to effectively guide the healthy and rapid development of the private bookstores, is a problem worthy of study. Date from 1980, China's private bookstores have gone through the ups and downs of nearly 30 years, and today has become a vital force in the field of book distribution in China. From \With the continuous progress of the reform of the publishing and distribution system, the private bookstores distribution channels gradually broadened. Private bookstores has made remarkable achievements and has accumulated a lot of experience. Speaking from the perspective of cultural construction the private bookstores issue further prosperity of the book market, to meet the reading needs of readers, and to promote the construction of spiritual civilization. Single number, issued outlets gradually increased; cultivated a group of high-quality talent in terms of practitioners; establish a modern management philosophy from the terms of operation and management in the development process. In addition, private bookstores to society made a great contribution to not only promote employment, increase national income, and push forward the reform of state-owned distribution industry, and provide a reference and learn from the market-oriented reform of state-owned Xinhua Bookstore. But private bookstores issue has also exposed some problems in development, such as imperfect relevant laws and regulations, limited funds and literacy practitioners, resulting in a the private bookstores generally small scale, poor management, which cause poor information, restricting the issue further development. In addition, the operators of their own lack of awareness of integrity, also severely damaged the credibility of the private bookstores, etc.. In the fierce market competition environment, private bookstores continue the pursuit of healthy development. From the subjective, private bookstores to strengthen the construction of credit system, to improve the quality of personnel of the industry, to strengthen the training of employees and norms of modern enterprise management, gather the issue of resources to provide quality services and strive to build brand influence. Seize opportunities, meet challenges and seek common development, strive to quickly become bigger, stronger, more standardized in the future development of the private bookstore. From the external environment, in terms of the government administration, to be good policy to guide the work of to give private bookstores provide a more relaxed, the development of superior space.

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