Study on Management Status, Problems and Countermeasure of Liaoning Youth Magazine Press
|Keywords||Periodical industry Liaoning youth magazine Management issues Management Strategies|
Chinese news industry reform since the late 1970s has gained rapid development, but also made great achievements. In the context of the gradual establishment of a socialist market economy, the magazine industry as the traditional news media, has a dual identity: as an institution, it is a social service organization, responsible for social welfare tasks, the mouthpiece of the party and the government, the direction of public opinion and the direction of development is correct or not, is related to the reform and development and stability; as a socio-economic entity, as well as economic laws, to move in the direction of the media industry, the economic benefits as an important indicator of the quality of operation and management. In the context of the socialist political system, a long period of time since the operation and management of the news media in China failed to received adequate attention, did not mention the important position due up. The ideology of the news media emphasized, to lead industrialization is the point of being completely ignored. While at the same time, the magazine as the traditional media is facing: After joining the WTO, the international competition has intensified; rapid development of emerging online media, the impact of the magazine market; magazine business management and market-oriented process synchronization and other practical problems. So, how the magazine industry by transforming the management concept of improving management practices and to improve the management level, to improve their competitiveness in order to adapt to the fierce competition in the market has become an urgent task. Liaoning youth magazine earlier management institutions, enterprise management mode, but in the face of the market, because of procrastinating institutions mindset and thinking inertia, lack of scientific management, first-mover advantage is gradually disappearing, magazines brilliant longer. So how to identify problems in a timely manner, to solve the problem as soon as possible, to help the magazine to improve and enhance the existing level of management, to improve the ability to respond to changes in the market environment, the restoration of social influence, so as to strive for sustainable management. This paper in-depth analysis of the status quo of property rights, organizational structure and human resource management, marketing management, content management, equipment management, financial management magazine, and pointed out the problems and causes of its existence, Finally, to improve the management of the magazine The main countermeasures. This study not only the glory of the magazine provide a more in line with the social conditions, comprehensive and problem-solving ideas into the system, at the same time, the results of their research on the sector counterparts in our journals have a certain referential significance.