Research and Extension of Primitive Ecological Packaging Design
|Course||Art of Design|
|Keywords||Primitive Ecological Packaging Design Ecological Aesthetics Localization Harmony Innovative Art Education|
With the rapid development of material civilization and the diversification of design, the number and the style of commodity package are increased day after day, so the earth is facing a new round of ecological crisis. Therefore, packaging design, which becomes a creative activity between human and nature, relating subjects with objects as well, is being highly concerned. Designers would better to rethink the designing principle and ethics morality; it is called the responsibility of humanity for the measurement of primitive ecology art inheriting system.Due to solve these problems, we put forward the "Primitive Ecological Packaging Design "philosophy after we derive the aesthetical power and intelligence from nature and oriental culture, and also make extension of the current ecological packaging design system. This research, which centers on the packaging material and the packaging style, is integrated with ecological design, biomimetic design and moderate design. It also digs the Chinese traditional ecological aesthetics resource by the combination of ethnic and regional characteristics then brings all factors into the designing adjustment scale, moreover, takes typical examples analysis, and finally concludes the theory background, design methods and profound connotation of the Primitive Ecological Packaging Design that differs from any other packaging design style.This topic takes "building an environment-friendly society" as the strategic strategy, and researches theoretically for "establishing Primitive Ecological Packaging Design system". It also takes "promoting human harmony" and "extending the innovative education to college art students with normalization and systematization" as the practical means. With the characteristics of "returning to nature, referring to tradition, permeating into education, calling for harmony", the Primitive Ecological Packaging Design becomes the timely reflection of the value orientation of packaging design during the development of society, and becomes the higher level of design principle when it comes back to the start point, it is the fundamental need to build an environment-friendly society and promote the sustainable development of economy.