Dissertation
Dissertation > Economic > Tourism economy > China 's tourism industry > Local tourism industry

Analysis Rural Tourism in Qingzhou Province Based on Stakeholders with SWOT

Author ZhangHongGang
Tutor ZhangXiaoHui
School Northwest University of Science and Technology
Course Rural and Regional Development
Keywords Rural Tourism Stakeholders Tourism Area Life Cycle Theory SWOT analysis
CLC F592.7
Type Master's thesis
Year 2011
Downloads 108
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In recent years , along with the state 's emphasis on the \Rural tourism in all over the country have launched showing spark Liaoyuanzhishi . Typical undertaken which there is no lack of good , such as Chengdu Five Golden Flowers , Xidi and Hongcun ancient village . Types of rural tourism , which some rely on their own natural resources is the ancient heritage , but also some local residents or the government based on its own development needs , spontaneous planning to build a distinctive rural tourism type . However, due to the rural tourism to carry out geographical limitations , decided to groups engaged in rural tourism is relatively speaking groups, lack of management experience , by the many obstacles of rural tourism in the development process . However , the current development trend , rural tourism is still a recipe for solving the three problems . According to Tourism Area Life Cycle theory , based on the travel characteristics of the different stages of development , we can determine which life cycle stages of the tourist . This article select Qingzhou City , Shandong Province , as the object of study , analysis of the stage of their life cycle in which , according to the interests of the Tourism -related theory , looking for its core and non - core interests relevant stakeholders , and analysis of the different stakeholders in the role of rural tourism development process . SWOT analysis method , Qingzhou City of rural tourism strengths, weaknesses , opportunities and challenges , and has targeted the development of rural tourism .

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