Analysis Rural Tourism in Qingzhou Province Based on Stakeholders with SWOT
|School||Northwest University of Science and Technology|
|Course||Rural and Regional Development|
|Keywords||Rural Tourism Stakeholders Tourism Area Life Cycle Theory SWOT analysis|
In recent years , along with the state 's emphasis on the \Rural tourism in all over the country have launched showing spark Liaoyuanzhishi . Typical undertaken which there is no lack of good , such as Chengdu Five Golden Flowers , Xidi and Hongcun ancient village . Types of rural tourism , which some rely on their own natural resources is the ancient heritage , but also some local residents or the government based on its own development needs , spontaneous planning to build a distinctive rural tourism type . However, due to the rural tourism to carry out geographical limitations , decided to groups engaged in rural tourism is relatively speaking groups, lack of management experience , by the many obstacles of rural tourism in the development process . However , the current development trend , rural tourism is still a recipe for solving the three problems . According to Tourism Area Life Cycle theory , based on the travel characteristics of the different stages of development , we can determine which life cycle stages of the tourist . This article select Qingzhou City , Shandong Province , as the object of study , analysis of the stage of their life cycle in which , according to the interests of the Tourism -related theory , looking for its core and non - core interests relevant stakeholders , and analysis of the different stakeholders in the role of rural tourism development process . SWOT analysis method , Qingzhou City of rural tourism strengths, weaknesses , opportunities and challenges , and has targeted the development of rural tourism .