Dissertation
Dissertation > Art > Arts and Crafts > China Arts and Crafts > Business Arts and Crafts > Package

Chinese cosmetic brand packaging design studies

Author GaoXiYin
Tutor LiYanBin
School Hebei University
Course Art of Design
Keywords Cosmetic Chinese brands Packaging Design Ethnic Style
CLC J524.2
Type Master's thesis
Year 2007
Downloads 308
Quotes 2
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At present, the domestic cosmetics market is almost monopolized by international brands, Chinese brand cosmetics, mostly low-end products, profit margins narrow. Chinese brand in such a predicament, the objective point of view with foreign brands mature strong advertising, marketing strategy, packaging design has a great relationship; subjective point of view, Chinese enterprises do not pay attention to a brand, and in the packaging design blindly convergence and imitation of foreign design, but also affect the development of Chinese brands of important factors. Cosmetics is a dual nature of the product, not only has the practical function from the product itself, but also with Zhang Xian consumer personality, taste, pleasure and other mental functions. People buy cosmetics, has in fact function in the same time, more attention to the mental function. For cosmetic products, the product itself is fully able to reflect the fact, with features, but mental function is to rely on the brand culture and personality to be embodied. Packaged terminal is designed as a product businesses and consumers to communicate directly with a vehicle, is the brand culture and personality of the most effective material carriers and most direct means of expression, has become a modern commodity production and marketing of one of the most important aspects is to attract The most important factor customers. With Beauty strengthening of environmental awareness, the chemical composition of foreign cosmetics increasingly questioned due to domestic consumers, while having a natural, safe and reliable way of traditional Chinese beauty are becoming increasingly popular with the world's attention. Meanwhile, the domestic consumers, \As can be seen above, Chinese cosmetics companies under pressure, but also has good market prospects. In many cases brand competition, China should create a unique brand culture and personality is possible place. And this unique brand culture Chinese beauty from a long way and the unique and rich Chinese culture extracts. Brand culture is the basis for packaging design, packaging design Chinese cosmetics brand as the cornerstone of local culture, learn the traditional physical structure, pattern, color and other art forms, combining modern design methods and materials that are unique packaging style nationalization . Meanwhile, the current international style cosmetics packaging can stand out more, but also conducive to China-style nationalization of a brand and dissemination.

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