Research on Tourism Product Planning of Shangri-La Grand Canyon Tourism District from the Point of Postmodernist
|School||Yunnan Normal University|
|Keywords||Postmodernism Post - modern tourism Tourism Products Planning Shangri-La Canyon tourist|
Global information process occurred in the last 20 years of the 20th century , humans ascend to a new stage of social civilization , post- modern thought has become one of the social mainstream thought . Accompanied by post-modern thought prevailed , consumer attitudes changed obviously , they focus on the unique feelings while consumption . The new concept of consumption led to the rise of modern tourism . Awareness of the core of the post-modern tourist from commercialized tourism experience to life regression . It has emotional , personalized , experience , initiative , new ecological characteristics , and more and more people of all ages . Consumer demand for this new tourism , new tourism products in the form , content and other requirements . Based on this background , the author further analysis , the tourists demand new changes under the influence of modernism and the new changes of the tourism market , confirmed the need for the tourism product planning into post-modern ideology . On this basis , drawing on the theme in recent years tourism products , depth travel products and experience the advantages of the planning and design of new tourism products such as tourism products ideas draw the postmodernism Perspective innovative tourism product planning and design ideas . The article then the theory into practice , after modernism Perspective tourism product planning and design ideas guiding the tourist area of La Grand Canyon tourism product planning , development direction of its tourism products are positioned as a leader in a special tourism , eco-tourism and cultural tourism based festival tourism , sports and leisure tourism as a secondary tourism product development system , and the various types of tourism products broken down and elaborated . Finally, the implementation strategy of the tourist area of Grand Canyon tourism product planning some suggestions .