Dissertation
Dissertation > Economic > Economic planning and management > Enterprise economy > Economic theory and methods

Perspective Based on Soft Competitive Private Corporate Social Responsibility Research

Author XingChao
Tutor WeiWenBin
School Suzhou University
Course Business management
Keywords Private enterprises Social Responsibility Soft competitiveness
CLC F270
Type Master's thesis
Year 2009
Downloads 123
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The concept of soft competitiveness of soft power doctrine from Joseph Nye , is now generally considered to be enterprises to maintain sustainable development , the the Everlasting largest source of power . Research on corporate social responsibility for a long time , and flourished with the rise of the consumer movement , today is still a hot theory and business circles at home and abroad . Lack of social responsibility of private enterprises has become a serious fact . Although we spare no effort from the point of view of businesses, governments , consumers , suppliers , the media , non-governmental organizations and other stakeholders to explore ways to enhance the social responsibility of private enterprises , but the actual situation is not a big difference . From social responsibility the soft competitiveness of enterprises this point of view , based on the soft competitiveness perspective of private corporate social responsibility evaluation index , combined with the lack of social responsibility of private enterprise performance reasons, summed up specific measures to enhance the social responsibility of the private enterprises , are to establish the correct corporate values ??, to develop excellent business managers , stakeholders strategy , set up a dedicated CSR institutions and CSR executives to strengthen CSR education and training , the enterprise of building a learning culture . Combined with the analysis of the Sanlu milk powder incident , the paper argues , only to find ways to enhance the social responsibility of private enterprises is not enough to improve the situation of private corporate social responsibility , strong implementation and monitoring of business within the concept of social responsibility and norms is most important.

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