Dissertation > Art > Arts and Crafts > China Arts and Crafts > Business Arts and Crafts > Advertising

Folk Art and Modern Mix of Advertising Research

Author WangJunXiao
Tutor FuXiaoLong
School Nanchang University
Course Art of Design
Keywords Folk art traditional culture modern advertising localization of design
CLC J524.3
Type Master's thesis
Year 2011
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Blend with each other in the world economy and culture of today, there is growing attention and appeal to local culture and local culture, and traditional Chinese folk art because of its roots in the community and growth in the development of traditional Chinese culture on the road. After several years of development of traditional Chinese culture has become an important part. In the modern design ideas in it as a shining star, lit up the path of development of modern advertising. But how better to use more, so with the perfect fusion of modern advertising design, modern design of the study will also become a new topic.In this paper, the origins of folk art, classification and the classification of modern advertising design and development perspective to the folk art in the modern advertising design value, and thus further discussion of its use of modern advertising design, advertising design for newspapers, and posters poster design for the development of folk art heritage and the impact of modern advertising made a key exposition of the present folk art and a blend of modern advertising design and development of the prospects for the modern advertising industry with the corresponding theoretical basis.

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