Dissertation > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Software Engineering > Software Development

Design and realization of the bank customer relationship management information system

Author GuoWen
Tutor YuYong;DaiZuo
School University of Electronic Science and Technology
Course Software Engineering
Keywords IMS B/S structure customer relationship management SQL ASP.Net
CLC TP311.52
Type Master's thesis
Year 2012
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As China’s economic development and integration of the world economy, China’s financial industry has been more competitive.“Customer-centric”business ideas gradually accepted by many peoples, the customers have become major important goals or an important strategic resource of gaining competition for commercial banks. So the customers had become the core objects for bank’s operation. Therefore, how to enhance customer information management, building management systems and related information systems is undoubtedly a very meaningful and valuable business strategy for commercial banks.This system is aimed customer relationship management of a commercial bank. Based on present situation of its customer relationship management and problems of enterprise, we do some analysis about customer relationship management process and other information, and coordinate with bank employees for many times to do our demand analysis and system analysis. According to software engineering process, we conducted a systematic analysis and outline design, and then do the final system realization and system tests. The whole process obtained high praise from this commercial bank and it has been put successfully into use.This system is developed on .NET and ASP.NET for development platform, using C# language and SQL Server 2005 database systems and other related technology. Besides, this system is based on B/S development mode to convenient the users’access to system, at the same time we design system roles of system personnel to ensure system security.This system can provide users with convenient trading conditions and trading environment for enterprises. It can greatly improve management efficiency and level of customer relationship management. The whole system can interface clearly, function completely. System put into use can achieve stability, security after the state.

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