A Study of CCB LiaoNing Branch in Developing Investment Banking
|Keywords||commercial bank investment banking business finance administration separation administration|
With the background that China has entered the WTO,the commercial bank’s operation and the speed of innovation has accelerated,and together with the swift and violent financing demand of the domestic enterprise in the capital market,the external environment of commercial bank to commence the business of investment bank has come into being,therefore,the commercial banks have focused on the high profit and great potential investment bank business in succession.And along with the relative policies issued by government gradually, many big state-owned commercial bank are trying to explore the channel of developing business of investment bank.To satisfy the clients’ demands of diversifying and multi-layer, meet the keen marketing competition, expedite finance innovation, enhance the ability to make profit, CCB established investment banking department in 2006, begin to explore the new way of developing investment banking business under the entironment of separation administration.Now, CCB has occupied more market share on investment banking business fields of Financial Products, Fnancial Consultant, Asset Securitization, Merger & Acquisition. Nevertheless, many problems have been found in the process of CCB LiaoNing Branch investment banking operation? which have seriously blocked the further development of this business, and urgently need to adopt some measure to resolve. This passage, take CCB LiaoNing Branch investment banking business be the main line, by summing up the problems and analyzing the causes to the present problems, tries to find better ways to deal with the problems in the process of investment banking operation, sequentially open mind of developing investment banking vigorously by CCB LiaoNing branch for the future.