Dissertation > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory > Media

The Analysis of Audience Spycological Need and Product Design on QQ Show Product

Author XiaoZuo
Tutor ChenYueHua
School Harbin Institute of Technology
Course Radio and television Art
Keywords Avatar qq show audience psychological need product design
CLC G206.2
Type Master's thesis
Year 2008
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The development of QQ show product is based on Korean Avatar online entertainment products, and it was developed by Tecent company in China, combing the technology of itself and the features of Chinese web users. Because QQ show product is based on audiences’performance, need and experience, and brings audiences new online entertainment experiences, it soon became popular among audiences and got wide recognition and attention.QQ Show product as the typical one in China, on one side, has the general features as any other Avatar products, on the other hand, has special features because of its birth place China and the development of Tencent company. This study analyses the background, history and category of Avatar online entertainment products, and the creation and features of QQ Show product. In the later chapter, this study analyses the features of QQ Show audiences and Psychological need of the audiences by quoting Freud and Maslow‘s classical theory to understand the intention of the audiences. In the last chapter, this study analyses why can QQ Show product meet the audiences’five psychological need and how can the product make it by designing. And analyze how to meet audiences’healthy psychological need to raise the product competitive power, so that it can achieve the goal of social value and economical value.Through the study of this subject, hope this it can provide a reasonable solution for the availability of the audiences’performances, need, experience of QQ Show product, and provide valuable reference and information for QQ Show product and other Avatar online entertainment products’design and theory study.

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