Dissertation > Economic > Industrial economy > China Industrial Economy > Industrial sector economy

The Study on Domestic Sports Shoes Brand Marketing Strategy

Author YangTao
Tutor FanErJun
School Shanxi University of Finance
Course Business management
Keywords Sports shoes Brand Brand marketing strategy Li Ning Company
CLC F426.86
Type Master's thesis
Year 2009
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Literature , comparative analysis and model analysis , with a focus on the production and operation of enterprises to the domestic sports shoes brand awareness and brand marketing strategies and the main line , starting from the domestic sports shoes production enterprises marketing status quo , by famous sports shoes brand comparison analysis of domestic sports shoes brand marketing situation , successful experience , characteristics and existing problems and put forward countermeasures and suggestions for the promotion of sports shoes brand marketing . The study results show that : the domestic sports shoes brand is still in its infancy , compare domestic sports shoes brand and international famous brand sports shoes , gaps and strengths coexist , the advantages of industrial clusters and regional brand has become the superior resources , weaknesses brand occupies asymmetric international market share and production , domestic sports shoes production and operation of corporate brand development there are still a lot of issues , is not only necessary but also important to the development of brand strategy . Enterprises should further strengthen brand awareness , brand marketing strategy should be selected according to their comprehensive strength , not only attaches great importance to the promotion of brand width should pay attention to the depth of the promotion of the brand , the prominent brand personality , to cultivate brand culture and image , enhance brand competitiveness .

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