The Study on Domestic Sports Shoes Brand Marketing Strategy
|School||Shanxi University of Finance|
|Keywords||Sports shoes Brand Brand marketing strategy Li Ning Company|
Literature , comparative analysis and model analysis , with a focus on the production and operation of enterprises to the domestic sports shoes brand awareness and brand marketing strategies and the main line , starting from the domestic sports shoes production enterprises marketing status quo , by famous sports shoes brand comparison analysis of domestic sports shoes brand marketing situation , successful experience , characteristics and existing problems and put forward countermeasures and suggestions for the promotion of sports shoes brand marketing . The study results show that : the domestic sports shoes brand is still in its infancy , compare domestic sports shoes brand and international famous brand sports shoes , gaps and strengths coexist , the advantages of industrial clusters and regional brand has become the superior resources , weaknesses brand occupies asymmetric international market share and production , domestic sports shoes production and operation of corporate brand development there are still a lot of issues , is not only necessary but also important to the development of brand strategy . Enterprises should further strengthen brand awareness , brand marketing strategy should be selected according to their comprehensive strength , not only attaches great importance to the promotion of brand width should pay attention to the depth of the promotion of the brand , the prominent brand personality , to cultivate brand culture and image , enhance brand competitiveness .