Dissertation > Economic > Industrial economy > China Industrial Economy > Industrial sector economy

A Study on Tianjin Petrochemical Corp. Enterprising Culture Construction

Author ZhengWanJun
Tutor DuGang
School Tianjin University
Course Business Administration
Keywords Corporate Culture Business management People-oriented Petrochemical characteristics
CLC F426.72
Type Master's thesis
Year 2009
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In today's social and economic development in the international competition in the market environment is getting sufficient physical force alone enterprise contest has passed , in the new international market environment , competition among enterprises and enterprises will largely depend on the contest between corporate culture . Therefore, a unique breed excellent corporate culture , has become a business to enhance the comprehensive competitiveness of an important choice . Tianjin Petrochemical in the development process , and gradually realize the importance of corporate culture , through this research to corporate culture to guide employee behavior , and enhance the development of integrated petrochemical enterprise competitiveness, sustainable development of Tianjin Petrochemical provide strong cultural support . This topic is intended to make the corporate culture of Tianjin Petrochemical system. The main topics are: understanding the theoretical system of corporate culture and take advantage of the law and its development trend ; analysis of Tianjin Petrochemical enterprise culture in promoting the process of building the accumulated experience and problems ; structure plan has the personality of Tianjin Petrochemical Company Culture framework ; determine corporate culture for a period goals and measures. Papers by foreign corporate culture analysis , using methods such as SWOT analysis carried out on the corporate culture diagnosis, analysis of the enterprise 's strengths, weaknesses , opportunities and threats , and according to the petrochemical industry, explosive , strict enterprise system sound characteristics, local conditions prominent petrochemical industry characteristics and the combination of traditional Chinese culture , carefully combing integration has formed a sub- culture, through adequate research to develop a corporate culture of Tianjin Petrochemical and concrete implementation of enterprise culture system recommends steps , hope this article can right petrochemical enterprise culture construction practice with inspiration and guidance.

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