A Study on Tianjin Petrochemical Corp. Enterprising Culture Construction

In today's social and economic development in the international competition in the market environment is getting sufficient physical force alone enterprise contest has passed , in the new international market environment , competition among enterprises and enterprises will largely depend on the contest between corporate culture . Therefore, a unique breed excellent corporate culture , has become a business to enhance the comprehensive competitiveness of an important choice . Tianjin Petrochemical in the development process , and gradually realize the importance of corporate culture , through this research to corporate culture to guide employee behavior , and enhance the development of integrated petrochemical enterprise competitiveness, sustainable development of Tianjin Petrochemical provide strong cultural support . This topic is intended to make the corporate culture of Tianjin Petrochemical system. The main topics are: understanding the theoretical system of corporate culture and take advantage of the law and its development trend ; analysis of Tianjin Petrochemical enterprise culture in promoting the process of building the accumulated experience and problems ; structure plan has the personality of Tianjin Petrochemical Company Culture framework ; determine corporate culture for a period goals and measures. Papers by foreign corporate culture analysis , using methods such as SWOT analysis carried out on the corporate culture diagnosis, analysis of the enterprise 's strengths, weaknesses , opportunities and threats , and according to the petrochemical industry, explosive , strict enterprise system sound characteristics, local conditions prominent petrochemical industry characteristics and the combination of traditional Chinese culture , carefully combing integration has formed a sub- culture, through adequate research to develop a corporate culture of Tianjin Petrochemical and concrete implementation of enterprise culture system recommends steps , hope this article can right petrochemical enterprise culture construction practice with inspiration and guidance.